Search Engine Optimization Process

Century Minds, Website Designers & Developers in Madurai, E-Commerce website Design, CMS, Web Portal, Web Hosting, Business Website Design Company in Madurai.

Search Engine Optimization Process

Keyword Analysis – It all begins here. We first research about your business and find out who your customers are and what they’re searching for. There could be several keywords that people search for but a very few of them lead to conversion. We identify those keywords which are usually called as “Money Keywords” that significantly increase your leads and sales.

On-Page Website Analysis – It is not just about backlinks. The structure of your website matters a lot in SEO. We conduct a detailed audit of your website’ structure, content quality and relevance, user experience, page load speeds and suggest the best practices recommended by major search engines.
Off-Page Website Analysis– The recent updates made to Google algorithms such as Penguin and Panda will impose a penalty on your website for spammy backlinks. We do a detailed analysis of your website’ current backlinks and try cleaning them up.

Competition Analysis – To get your website on the 1st page of Google, we need to make sure you’re better than the ones that are already on the 1st page. So we do a detailed analysis on each of your competitor’s website and come up with a strategy that overcomes them.

On-Page Optimization – Based on the on-page analysis prepared, we begin to apply them on your website after discussion. That will include over 65 techniques such as keywords in heading tags, keywords in Site title / description, length of the site title / description, alt tags for images, title tags for links, proper internal linking structure, sitemap submission, robots.txt setup and many more.

Content Marketing– SEO is all about content and backlinks. A lot of content is required. We write enough content to email the link building process and also market out through public blogs and Web 2.0 propertie
Off-Page Optimization – This is where most of the grunt work is done. We prepare an effective link building strategy and build several Web 2.0 properties using multi-tiered link structure so the whole process looks natural to the eyes of Google.

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