- December 1, 2018
- By cEntuRYmINDS
- Digital Marketing
There are a number of types of SEO. They are as follows:
Keywords
Keywords are often seen as one of the most important elements of SEO. Quite simply, a keyword is a brightly colored flag sticking out of the haystack with the words “needle here” emblazoned on it. But at the same time, it is pointless having such a flag if the needle is not there and especially if there is no needle.
Over the last decade or so, the importance of keywords has varied and so has the rules concerning their distribution. In the early days, search engines would pick up all words in a text. This meant that a high-ranking site would turn up in search results for terms mentioned in its text, but which were not important to the content.
This changed to a system where keywords were denoted on account of their repetition. This meant the spiders would assess a text, remove functional words and concentrate on repeated vocabulary.
An Example of Keyword Stuffing:
“Vacuum cleaners clean carpets. Vacuum cleaners clean all surfaces. You need vacuum cleaners. Vacuum cleaners can be cheap or expensive. Good deals on vacuum cleaners are really good. You should buy high quality vacuum cleaners at low prices. In conclusion, buy vacuum cleaners!”
This led to keyword stuffing, or an attempt to make a work rank higher by filling a text with keywords above and far beyond how they would be distributed in a normal text. Search Engine updates such as Google’s Panda in 2011, were created to equate keyword stuffing, an over natural abundance of repeated terms, with spamming.
Before you do anything, you need to know what words you want to rank for which means finding out what words your target customers search for in the search engines. Once you know the words that relate to the products or services you provide, these will then become your
‘keywords’. Only when you know them, can you target them.