- August 12, 2016
- By admin
- All Internet Marketing
Internet Marketing
INTERNET MARKETING PROCESS:
There are four basic stages for internet marketing promotion, research, plan, execute, and evaluate.
promotional research
First of all, research is the first step to make internet marketing successful. look at the online presence of your customers, competitors, and suppliers, made a first estimate of which methods might make sense. Check out the online services such as AOL, evaluate how companies advertise and how they place their ad, ask some questions such as are they catching users when they first sigh on with a special offer? What types of ads appear on the news page? Then analyze sites that appear on the cool links or hot sites, determine which ads have the greatest pull. All these research can educate yourself about the variety of web sites, develop a sense for you find appealing.
Writing plan
Once a research has give you a lot of sense and information, the next step is evaluate your situation and make a plan. The plan should include goals and objectives, target audience, implementation methods, budgets for time and dollars, required personal, and schedule of activities. A written plan can communicate the objectives clearly to others, delegate responsibility for implementation and monitoring, and outline the results of different promotional methods. If there is a need, can plan to use web marketing services. The web has spawned an industry of online promotion consultants, online agencies and specialized web marketing services, they can submit your site to multiple directories, search engines, and lists on a regular basis. Place your ads, coordinate web and other internet announcement with ad campaign, and plan and implement long-term strategic web marketing.
Execute plan
After the plan have been made, execute the plan step by step, and track all the details of the promotion plan. Be sure when launching a web site, announce special “opening day” or “inaugural week” site offer, through other internet venues or off-line, the will help drive web to traffic. If elect to use a web marketing provider, ask for references from other clients. Evaluate these clients’ sites and contact the company to see if they are satisfied.
Evaluating result
Track the result of off-line and on-line advertising and promotional activities, then determine which ads have the greatest pull, track the result to see whether traffic builds and drops off, whether it increases steadily, or whether there is no difference, correlate web promotional activities with the traffic statistics, see whether sites carrying your ads can report click-through rates and impressions. From the evaluating result, you can get which links and ads are most successful. You can decide use the most effective methods and strategies within your budget.
Comments